Korea Pavilion Program

Korea Pavilion is South Korea’s official national tech pavilion program at RSAC and TechCrunch Disrupt. It connects 30+ Korean tech companies with U.S. enterprise buyers, investors, and ecosystem partners, drawing 10,000 to 43,500+ attendees each year.


My Role

I own the end-to-end content strategy and development for Korea Pavilion’s core marketing and PR campaigns, ensuring alignment with event objectives, brand standards, and company OKRs.

Type

Event Marketing

, Branding

Date

2024 - 2025

Outcomes

300+ B2B meetings delivered

200% YoY registration growth

98%+ partner satisfaction